BBH floats Ila rape alarm company on AIMLONDON - Bartle Bogle Hegarty has floated the company behind its Ila rape alarm, launched by its brand invention arm Zag, on the Alternative Investment Market with a market value of more than £4.5m.
Food Standards Agency makes decision on front-of-pack labellingLONDON - The Food Standards Agency's board has agreed a front-of-pack (FOP) nutrition labelling scheme, which incorporates both guideline daily amounts (GDAs) and traffic light colours.
YouTube lands brand sponsors for cricket coverageLONDON - Brylcreem and Lebara Mobile have become the first brands to sponsor a live sports event on YouTube by signing up to the video site's coverage of the Indian Premier League cricket.
Paper Round (10 March) - a look at the day's newspapersLONDON - Inadequate training for soldiers killed in Afghanistan is the story on the cover of The Daily Telegraph, The Times and the Daily Mirror while the possibility of peace talks is reported by The Guardian.
Coca-Cola to switch off Piccadilly Circus signLONDON - Coca-Cola Great Britain (CCGB) is continuing its support of WWF's annual Earth Hour, by again switching off its iconic Piccadilly Circus sign.
Samsung places digital and social marketing at core of 3D TV launchNew York - Samsung has unveiled a new marketing platform called 'Dedicated to Wonder' at the launch of its 3D TVs and placed digital and social marketing at the core of its activity.
John Lewis TV documentary starts tonight on BBC TwoLONDON - 'Inside John Lewis', a three-part fly-on-the-wall documentary showing middle England's favourite department store getting to grips with the recession and developing its lauded Christmas ad campaign, begins tonight on BBC Two.
Diageo and Coca-Cola Enterprises join for £4m mixer and spirit pushLONDON - Coca-Cola Enterprises (CCE) and Diageo Great Britain (Diageo GB) have teamed up to launch their biggest joint marketing campaign to date, in a bid to drive spirit and mixer sales in pubs and supermarkets.
O2 gives kids cash in £5m Think Big CSR initiativeLONDON - O2 is to give kids cash payouts of £300 to help them make a difference in their local communities as part of a new corporate social responsibility drive called 'Think Big'.
No Smoking Day launches Facebook app for quittersLONDON - No Smoking Day, the national charity, has launched a Facebook application to help consumers kick the habit.